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Tricia Guild
Tricia Guild founded Designers Guild in London in 1970, one of the most influential and creative forces in the world of interior design. Since then, the company has achieved international renown for a wide variety of home and lifestyle products; most notably, innovative furnishing fabrics and wallpapers, bed and bath and furniture as well as collections of paint, carpets and rugs and a range of stationery and accessories.
Today, Designers Guild is headed by Tricia Guild, Founder and Creative Director, and her brother Simon Jeffreys, Group Chief Executive. The Designers Guild business philosophy is to combine creativity and innovation with the highest levels of quality: quality of design, product, service and people.
Tricia Guild oversees the entire creative process at Designers Guild from running the design studio to styling photography and advertising to directing the designs of numerous DG outlets worldwide. She is constantly sourcing new products for the flagship Homestore in London. Tricia Guild actively remains the creative force behind the company that she founded.
Her passionate contribution to the world of design is both distinctive and stimulating and she has received several awards including an honorary fellowship of the Royal College of Art, an honorary degree of Doctor of Technology from Loughborough University as well as the International Elle Decoration Award for fabric design and The USA Elle Décor award for the best in wallcoverings.
She has written 11 books on design and colour including Cut Flowers and White Hot. Her recent book Think Pink explores the way colour can change your mood. Why some places lift the spirits while others evoke a tranquil, contemplative mood. The book has been published in 11 countries. Tricia’s new book Private View, was published in September 2004. | 
